Kassy Cho
Kassy Cho is an award-winning journalist, strategist and pioneer of social-first news storytelling.
She helped transform Instagram into a platform for global journalism, laying the groundwork for how news is now created and consumed on TikTok and beyond.
As the founder and editor-in-chief of Almost, Kassy continues to push the boundaries of what meaningful, ethical, emotionally resonant news can be, reaching millions while centring truth, clarity and heart.
Her work has shaped the way a generation encounters the world, making complex global events visible, accessible and deeply human across platforms, communities and movements.
During her time at BuzzFeed News, Kassy transformed the @world Instagram into the platform's fastest-growing news channel, achieving over 1,500% organic growth in just over a year. Her stories have reached hundreds of millions globally, sparking conversations, shifts in perception and collective action.
Today, through Almost and her strategic work with leading global organisations such as Amnesty International, Save the Children and the International Committee of the Red Cross, Kassy continues to redefine how digital storytelling and social media can inform, empower and transform the way young people engage with the world.
She works closely with young people — not just creating for them, but with them — through teaching, mentorship and Almost's newsroom, which is led and reported by young women of colour from around the world.
I’ve Worked With
Services
I work with NGOs, human rights organisations and purpose-driven teams to build social and digital strategies that make complex issues visible, accessible and deeply human.
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I work closely with each organization to audit what exists, identify what's missing, and build a social and content strategy that's grounded in the work and designed for the platforms where the audience actually lives. This can be a focused one-month project or a year-long process.
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I come in and work alongside the team, learning the issues, building the workflows, creating the formats and templates, and developing the internal capacity that will carry the work forward long after we're gone. When organisations are ready to bring someone in-house, we help with that transition too.
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I come in on a project basis, building the social plan and creating the content including video production, graphics and social copy, whether that’s for a report coming out, a campaign launching or a conference with a story that needs telling.
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I covers events on the ground, conducting interviews, capturing moments and creating social content in real time that makes the work visible to the audiences it was always meant for. I’ve covered the Oslo Freedom Forum, RightsCon, Women Deliver and more.
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I run training sessions for teams, organisations and journalists on social media strategy, digital storytelling and social video, always tailored to the issues being worked on, the platforms in question, and the level the room is starting from. Training is also often woven into longer engagements as organisations build their own internal expertise.
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My team is made up of young women of colour from across the world, working across multiple languages and cultural contexts. We take local stories and made them legible to global audiences, and bring global content into specific cultural contexts in ways that honor both the story and the people it's for.