Kassy Cho
Kassy Cho is an award-winning journalist, strategist and pioneer of social-first news storytelling.
She helped transform Instagram into a platform for global journalism, laying the groundwork for how news is now created and consumed on TikTok and beyond.
As the founder and editor-in-chief of Almost, Kassy continues to push the boundaries of what meaningful, ethical, emotionally resonant news can be, reaching millions while centring truth, clarity and heart.
Her work has shaped the way a generation encounters the world, making complex global events visible, accessible and deeply human across platforms, communities and movements.
During her time at BuzzFeed News, Kassy transformed the @world Instagram into the platform's fastest-growing news channel, achieving over 1,500% organic growth in just over a year. Her stories have reached hundreds of millions globally, sparking conversations, shifts in perception and collective action.
Today, through Almost and her strategic work with leading global organisations such as Amnesty International, Save the Children and the International Committee of the Red Cross, Kassy continues to redefine how digital storytelling and social media can inform, empower and transform the way young people engage with the world.
She works closely with young people — not just creating for them, but with them — through teaching, mentorship and Almost's newsroom, which is led and reported by young women of colour from around the world.
I’ve Worked With
As Seen In
You can read, watch or listen to past interviews where I speak about reaching young audiences, the evolution of digital news and what I’m building at Almost.
Almost: Meeting Gen Z where they scroll – Editor & Publisher
Kassy Cho on how she built Almost, an Instagram-first media startup for young people in Taiwan – Splice Pink Podcast
Bringing News in Chinese to the Instagram Generation – China Media Project
Why BuzzFeed is tailoring hard news for Instagram with @World – The Drum
How to use social-native storytelling to break and cover news on Instagram – Journalism.co.uk
Why do news publishers struggle to embrace TikTok? – Journalism.co.uk
Journalists Turn To TikTok – NUJ’s The Journalist
Filling the Gaza Info Gap – China Media Project